David’s Restoration Company has always provided restoration services for homeowners in emergencies. David and his team are known for their quick and effective work services in water damage repair, fire cleanup, and mold removal. However, despite their good reputation, they were receiving a few call requests, and they rarely convert those calls into jobs for the organization.
The organization was not ranking at the top of the Google search page when people searched for the organization’s services online and their Google My Business profile was nowhere near the top three of the Google search pages.
The reason for David’s organization’s problems was simple. The digital marketing landscape keeps evolving with changes in algorithms and technologies. With all these changes, David’s organization could not keep up with it. The organization was not adapting to new technologies and adopting new digital marketing strategies. Hence, David’s organization was stuck in the past.
We Partnered with David’s Restoration Business
David contacted All Talentz, a global outsourcing agency known for its competence in the restoration industry. All Talentz recognized the organization’s issues, and we developed a thorough digital marketing plan that will address the challenges of getting qualified leads and closing them.
How All Talentz turns things around
First, we decided to carry out a digital marketing audit to ascertain the state of the organization’s digital platforms. After our initial evaluation, we developed and implemented a clear digital marketing strategy to ensure the organization returns to the path of growth.
Next, we began by optimizing the organization’s website, focusing on keywords like “emergency water damage restoration” and “mold removal services near me.” We ensured the site was mobile-friendly, with a clear call-to-action and easy navigation.
We also revamped the Google My Business profile, adding high-quality photos from present and previous work done, updating the organization’s business hours, and encouraging satisfied customers to leave reviews. Within months, the organization’s business began to climb the local search rankings, and calls started to trickle in again.
SEO (Search Engine Optimization), PPC (Pay Per Call)
We knew the organization needed more than just a website and GMB optimization to stay ahead, hence, we decided to play the long and short game by turning to SEO and PPC advertising. We were able to optimize the website for local SEO, targeting keywords that potential customers were searching for.
We launched a Google Ads campaign, ensuring the organization’s services appeared at the top of search results when someone needed immediate help. We started writing longtail keywords blog content and driving more traffic to the organization’s site.
How we overcame the conversion problem.
With the organization’s online presence flourishing, we knew the next step was converting leads into actual jobs. We revamped the organization’s call-handling process and recommended trained customer service personnel for the organization from our pool of talents.
When a call request came into the organization, we ensured the call was answered accurately, with adequate information provided to the customer, followed by an on-site inspection scheduled by the team and finally providing a detailed and transparent estimate to the customer within 24 hours. This approach-built trust significantly and boosted the organization’s closing rates.
Months passed, and the results were undeniable. The organization’s website was driving traffic, and the phone never stopped ringing. David’s team was busier than ever, and his organization was not just surviving but growing.
You can watch our online webinar on how to close digital marketing sales leads:
Conclusion
The organization’s journey from digital incompetence to online success is a testimony to how digital marketing is important to restoration business. The shift to digital is not just a trend; it is a lifeline. By embracing SEO, PPC, social media, and the latest technologies, the organization survived and set a new standard for excellence.
Are you ready to transform your restoration business as David did? Do not let your business get lost in the competitive and ever-changing digital marketing environment. Start your digital marketing journey today and watch your business thrive.
Reach out to us for a free consultation and discover how we can help you boost your online presence, generate leads, and close more sales.
Contact us now and let us build the path to success together.
